How a change of agent turned a stalled sale into a result £15,000 over asking price
If you’re weighing up your options for an estate agent Cheadle Hulme sellers can actually rely on, this case study says it better than we could. Not every estate agent is the same, and the team at Upton George see the proof of that most clearly when a seller comes to us after a difficult experience elsewhere, as was the case with this beautiful extended four bedroom detached house on Dickens Close in Cheadle Hulme.
The story of how this property went from a stagnant listing to a sale £15,000 over asking price, in a fraction of the time, is a case study in why the agent you choose really does make a difference.
A Property That Deserved Better
This was a smart, extended four bedroom detached home with two bathrooms, an open plan downstairs living space, off street parking for at least two cars and a garage. The owners were upsizing and needed a sale that reflected the quality of the home they had created. Instead, it had sat on the market with another local agent for over three months, generating little interest and no offers.
Where It Went Wrong the First Time Round
The property had originally been listed at £660,000 with a different local agent. Unfortunately, the marketing and pricing strategy behind that listing was not doing the house justice. At that price point, the property fell just outside a key search bracket used by buyers on Rightmove and other major portals, quietly filtering it out of a huge pool of potential viewers before they had even seen a photograph.
The Upton George Approach
When the seller came to us, we took a fresh look at the whole strategy rather than simply relisting the same details at the same price.
We repositioned the asking price to £650,000, moving the property into the next search filter down on Rightmove and our own website. That single change put the home in front of a significantly larger pool of buyers actively searching in that bracket.
Alongside the repricing, we invested in professional photography to show the property in its best possible light, produced a floor plan, and listed it prominently on Rightmove and Zoopla. We matched it against our own buyer database, promoted it on social media and hosted an open house event. A social media video we produced for the launch received over 10,000 views, generating real buzz around the property in the local area.
The combination of the right price bracket and the right presentation did exactly what it was meant to do.
The Result
- 10 viewings held
- 3 offers received
- 1 week to agree a sale
- £15,000 over asking price achieved
Within days of relaunching, viewings were booked in and interest was strong. Ten viewings and three offers later, we took the property to best and final offers and chose the buyer in the strongest position, one who loved the house and was genuinely committed to moving forward quickly. A sale was agreed within a week of listing with Upton George, and the final price of £665,000 was £15,000 over the new asking price, and comfortably ahead of anything achieved during the previous three months on the market elsewhere.
Throughout the process, and right through to legal completion, we kept the seller and everyone else in the chain updated by phone and via a dedicated WhatsApp group with all parties involved, so nothing was left to chance and momentum was never lost.
In Their Words
“Couldn’t be happier with the service received from Upton George. After being on the market previously with another agent for over 3 months, Jonny sold the property within a week and for over asking price. It does really make a difference which agent you choose.”
Mr Banton, Dickens Close, Cheadle Hulme
Choosing the Right Estate Agent Cheadle Hulme Sellers Can Trust
This case study is not just about one lucky video or one well timed price change. It reflects how Upton George approaches every instruction: a proper look at valuation and pricing strategy, honest advice if something is not working, and marketing that is designed to put a property in front of as many of the right buyers as possible, not just listed and left.
If your home has been sitting on the market without the interest or offers it deserves, or if you are simply looking for a sale process that is proactive, well communicated and focused on results, we would be glad to talk you through how we would approach it.
Thinking of Selling?
If you’re looking for an estate agent Cheadle Hulme homeowners genuinely recommend, get in touch with Upton George for a valuation and a straightforward conversation about how we would market your property to achieve the best possible result.