Why Choose Upton George?
Dedicated to you
After spending over 10 years working in Bramhall estate agency, we know that selling your home is one of the biggest decisions you’ll make. At Upton George, we’re not just estate agents. We’re a family-run business with deep roots in Bramhall, Woodford and Cheadle Hulme. We live here, work here, and genuinely care about the people we represent.
Every instruction is handled personally by director Jonny Upton. That matters because selling your home isn’t a transaction. It’s one of the most significant things you’ll do, and you deserve to work with someone who treats it that way.
Our Six-Step Marketing Process
1. Marketing Consultation
We start every instruction with a proper conversation. We’ll walk through your home, talk about what makes it special, discuss the local market and agree a pricing strategy that gives you the best chance of achieving your goals. There’s no pressure, no sales pitch, just an honest assessment.
2. Shoot Day
Before your home goes anywhere near a portal, we make sure it looks its best. Our shoot day covers professional photography, a presenter-led video tour with Jonny, drone footage where it adds to the story, and everything we need to create your bespoke brochure. This usually takes half a day and is included with every instruction.
3. Exclusive Pre-Launch Campaign
This is where we do things differently. Before your home goes live publicly, we run a targeted pre-launch campaign to our database of registered buyers and across social media. The aim is to have serious interest already building before Rightmove and Zoopla even know your property exists. In many cases, viewings are booked before the portal listing goes live.
4. Pre-Qualified Viewings
We don’t just book anyone who calls. Before a viewing is confirmed, we have a conversation with the prospective buyer to understand their position, their timeline and whether they’re genuinely ready to proceed. That means your home is being shown to people who are serious, not just curious.
5. Expert Negotiation and Sales Progression
When offers come in, we negotiate hard on your behalf. And once a sale is agreed, we stay actively involved until the day you move. That means chasing solicitors, keeping the chain moving and making sure nothing falls through the gaps that can cause sales to collapse.
6. Targeted Property Search
If you’re selling with us and also looking for your next home locally, we can help with that too. We use targeted direct mail and specialist social media campaigns to search specific streets and areas on your behalf, including homes that haven’t been listed on the open market yet.
Professional Photography and Video for Every Instruction
When buyers in Bramhall and Cheadle Hulme are searching for their next home, the quality of what they see first determines whether they book a viewing or scroll past. As estate agents in Bramhall, we treat marketing as seriously as we treat negotiation, and that starts with getting the visuals right.
Every home we sell gets the full package. No shortcuts, no tiered options.
Property Photography
We work with photographers who specialise in residential property, using the right equipment and the right light to present your home at its absolute best. Where it adds to the story of the property, we include drone photography and twilight shots that make your home genuinely stand out against the competition.
Presenter-Led Video Tours
Jonny presents your home on camera in person, walking buyers through each space and highlighting what makes it worth viewing. These aren’t slideshows with background music. They’re proper video tours that give buyers a real feel for the property before they’ve set foot inside it, which means the people who do book a viewing are already interested rather than just curious.
Social Media Reels
Short, sharp clips edited specifically for Instagram, Facebook and TikTok. Ninety seconds, designed to stop the scroll and drive viewing enquiries. A well-made reel reaches buyers who aren’t actively searching the portals yet, which is exactly the kind of early momentum our pre-launch campaigns are built on.
A great video doesn’t just show your home. It helps buyers picture themselves living in it.
Selling and Buying Locally? We Can Help With Both
Most of our sellers are also looking for their next home in Bramhall, Woodford or Cheadle Hulme. That’s not a coincidence. People who live here tend to want to stay here, and we understand that.
So alongside marketing your current home, we offer a bespoke property finding service. Using targeted direct mail and specialist social media campaigns, we proactively search specific streets and areas to find properties that match your criteria, including homes not yet available on the open market. It’s the kind of service most agents simply don’t offer.
find out more about how we handle your sale from valuation to completion